Unlocking Growth in the K-12 Education Sector: Market Research Findings
The value of your K-12 institution's services is determined by market demand in a competitive education market like India. Our specialised market research services are designed to empower educational institutions with actionable insights for busy decision makers, enabling informed decision-making and reducing time-to-market for educational services.
India has the 2nd largest schooling system in the world with over 1.5 million schools.K-12 schools in India can be broadly classified as Government owned, Private Aided. Private K-12 education space has seen growing institutional investor interest in the last few years especially from foreign private equity investors and international school operators. As described above, this has largely been driven by the emergence of professional school chain operators, increasing penetration of technology within traditional pedagogy, demand for quality private education, need for growth capital and presence of acceptable legal structures. (privately owned and managed but receiving some form of government aid) and Private Unaided (financed entirely privately). and nearly 250 million enrollments. In fact, the K-12 sub-segment constitutes more than 50% of the overall size of the growing education industry in India.
India's Expanding Education Sector: Addressing the Demand-Supply Gap:
- India has the largest population in the world in the age bracket of 5-24 years with 580 million people, presenting a huge opportunity in the education sector.
- India has over 250 million school-going students, more than any other country.
- Huge demand-supply gap with an additional requirement of 200,000 schools, 35,000 colleges, 700 universities and 40 million seats in the vocational training centres.
- Applications for the ‘Study In India' programme increased by 146% in 2021.
According to the Union Budget 2022-23:
The government allocated Rs. 59,819.37 crore (US$ 8 billion) for the Department of School Education and Literacy, compared with Rs. 53,603.16 crore (US$ 7.18 billion) in the Union Budget 2021-22, a 11.6% YoY increase. Allocation towards the Samagra Shiksha Scheme has increased by around 20.3%, from Rs 31,050.16 crore (US$ 4.16 billion) in FY22 to Rs 37,383.36 crore (US$ 5.01 billion) in FY23.
India's Education Sector: Key Developments, Policies, and Investments:
- The government schemes of Revitalising Infrastructure and System in Education (RISE) and Education Quality Upgradation and Inclusion Programme (EQUIP) are helping the government tackle the prominent challenges faced by the education sector.
- 100% FDI (automatic route) is allowed in the Indian education sector.
- The education market in India is expected to amount to US$ 225 billion by FY25.
- From April 2000-March 2022, Foreign Direct Investment (FDI) equity inflow in the education sector stood at US$ 7.72 billlion.
- The edtech space has attracted private equity investments of over US$ 4 billion over the last five years.
- Indian edtech startups have received total investment of US$ 3.94 billion across 155 deals in FY22.
- The new education policy emphasis on early childhood care and education. The 10+2 structure of school curricula is to be replaced by a 5+3+3+4 curricular structure corresponding to ages 3-8, 8-11, 11-14, and 14-18 year, respectively.
- A new National Assessment Centre, PARAKH (Performance Assessment, Review, and Analysis of Knowledge for Holistic Development), was set up as a standard-setting body.
- According to the Unified District Information System for Education (UDISE) data, in 2018-19, India had 1,507,708 schools; government schools accounted for the largest share at ~70% of the total number of schools in India.
- Under the National Education Policy 2021, the government will set up regional and national institutes for virology, >15,000 schools, 100 new Sainik schools, and 750 Eklavya model residential schools in tribal areas.
Our K-12 market research services cover a wide range of crucial areas, including:
- Demographic Analysis .
- Understanding population trends, age distributions, and family structures in your target area.
- Competitor Analysis.
- Assessing the strengths and weaknesses of other educational institutions in your market.
- Income Analysis
- Evaluating the economic landscape to inform pricing and scholarship strategies.
- Educational Trends.
- Identifying emerging pedagogical approaches, curricula, and technological innovations..
- Parent and Student Preferences
- Gauging expectations and preferences in educational services.
- Regulatory Environment.
- Analysing current and potential future regulatory impacts on K-12 education.
With our K-12 Market Research Services:
- Our deep understanding of the K-12 landscape ensures research that's relevant and impactful.
- We customize our research methodologies to address the unique challenges of K-12 education.
- We transform complex data into clear, actionable strategies.
- Our research covers demographics, competition, income patterns, and more.
- We provide accurate, tailored reports to support your strategic choices.
By partnering with us for your K-12 market research needs, you'll be able to:
- Make data-driven decisions with confidence
- Identify untapped market opportunities.
- Optimize your educational offerings to meet market demands.
- Stay ahead of competitors with predictive insights.
- Align your strategies with demographic and economic trends.
- Reduce risks associated with new initiatives or expansions.
